Unit 12: Personal Study
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The personal study unit was to help us prepare for our FMP by getting us to research a relavent topic related to our chosen production. I knew I wanted to do something based around marketing but I wasn't sure what yet but I did know that after college I wanted to go into the marketing industry and potentially study it at university. For this reason I decided to research further into digital marketing and how the industry is adapting to technological advancements.
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Bellow you will find my essay, planning document, research and my bibliography.
Research Bibliography
Rose, M. (2014) What is inbound marketing? Tech Target.[Internet] Available at:
https://searchcustomerexperience.techtarget.com/definition/inbound-marketing
Harris, D. (2017) 10 Cutting-Edge Digital Marketing Techniques. Get Response. [Internet] Available at:
https://www.getresponse.com/blog/digital-marketing-techniques
Evans, C (2018) 7 Digital Marketing Techniques That Are Evergreen. Mark Growth. [Internet] Available at:
https://blog.markgrowth.com/7-digital-marketing-techniques-that-are-evergreen-57ffdaf90349
OfCom survey results:
https://www.ofcom.org.uk/about-ofcom/latest/media/media-releases/2017/rise-social-seniors
elderly people and not using online recourses:
https://www.sciencedaily.com/releases/2018/03/180312091715.htm
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